放眼天下 千禧世代使旅遊業找到一條新...

千禧世代使旅遊業找到一條新的經營方向

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【新三才訊】千禧世代的年輕人對度假的選擇與他們的上一代不相同。促使旅遊業找出新的經營方向,設計新的旅遊規劃迎合千禧世代的習慣。

根據國際互聯網研究公司YouGov最近的一項調查,他們希望在旅行時擁有更“個性化”和身臨其境的體驗,這將使他們能夠探索當地文化 -然而大部分旅遊社仍未滿足這個族群的旅遊需求。

在“千禧年旅行者:重寫旅遊景觀”的報告中,YouGov指出,1980年至1999年間出生的人們正在爭取獨立和個性化,因此不再被由旅行社所規劃的預訂好的旅遊套餐吸引。

相反,報告指出,四個國家將千禧世代遊客視為主要市場(英國,美國,德國和中國),這一代人現在更喜歡線上預訂或使用基於平臺的服務,如AirBnB和Uber 計畫他們的假期,因為這樣做允許他們選擇確切的去哪裡和做什麼。

千禧世代的旅行者想要的,基本上就是不喜歡當遊客。 報告說,他們想融入,體驗當地文化,習慣和人,並且有獨特的冒險。

旅遊經營者與千禧世代的旅行者保持聯繫,每年願意度過一個多的假期,報告顯示,旅行社考慮到這一代人的興趣和興趣,並將其納入旅遊和活動中。

報告指出:“興趣和嗜好看起來像一般的一般可能是吸引這一代人的關鍵。 “例如,全球各地的電影場所吸引了數以千計的年輕人尋找他們所認識的特殊場所。”

旅遊運營商還需要記住,面對千禧世代族群,投入更多的時間和金錢進行教育,使得旅行社更能抓住千禧世代年輕人的習性。

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