图文品牌 国际旅游趋势:大品牌推出精...

国际旅游趋势:大品牌推出精品酒店

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【新三才编译首发】越来越多的世界知名连锁店正在推出他们自己的精品姐妹酒店分店。

这些别致的新酒店的崛起反映出越来越多人负担得起奢华享受。旅行者的变化是推动这一举措的动力。最大的连锁店一直主要为商务人士提供服务,他们在重要的公司会议之前需要某个地方休息一下。然而,现在知名连锁店已经意识到,令人兴奋而特别的精品酒馆的需求正在急剧上升,因为小旅行度假者和注重风格的逃避者的人数与商务旅客不相上下。

然而,请放心,已知的品牌绝不会消亡,他们意识到必须保持“时尚”。毕竟,千禧一代是旅行者增长最快的年龄组,而这个群体对于精品选择有着很好的品味。例如像万豪酒店(Marriott)的精品店伦敦版,希尔顿(Hilton)的Curio酒店和卡尔森集团的Radisson Red酒店为游客提供现代化,个性化,酷炫的住宿,维持连锁店卓越的高标准,但是又让顾客有替代的选择。在这些连锁企业中,瑞士日内瓦洲际酒店(the Intercontinental Geneva in Switzerland)正在努力将当地特色介绍给常拜访酒店的大使和国家元首。他们的伍兹餐厅(Wood’s Restaurant)厨师Guillaume Bourdillon与当地种植有机蔬菜和水果的Budé农场有非常密切的合作关系。Bourdillon每周从酒店步行100米,前往农场3次,购买新鲜种植的时令蔬菜,让客人可以在日常手工午餐中吃到。

像’工匠’和’工艺’这样的字眼现在常常频繁出现,但是有充分的理由。这就是有风格意识的人所寻求的:个人体验,不同的各种体验。显然,这种需要迎合时尚旅行者的新浪潮来自名人文化和流行杂志。人们希望模仿遍布新闻和社交媒体网路的优雅生活方式,无论展示的是演员,模特儿,城市专业人士,部落客或有影响力的人。

体验奢华现在是大生意,而且它不仅仅限于卓越的精英,看起来,每个人都在寻找更加丰富多彩的酒店体验。随着各地创新酒店的涌现,知名品牌更必须赶上。此外,食品和饮料行业的创新正在推动这一趋势。几家著名的餐馆和酒吧都投入这个极具竞争力的竞技场。例如,以寿司和知名顾客而闻名的Nobu,去年首次进军酒店行业,为老饕提供了新鲜而不同的东西。

随着时尚前卫风格的时代到来,沉闷的会议套房和没有灵魂的卧室的这种时代已经一去不复返了。

连锁店变成精品化

兹罗维亚(Fitzrovia)伦敦版的精品酒店:它是万豪帝国的一部分,是与名人酒店经营者Ian Schrager合作的结果,Schrager被誉为引领现代精品酒店之路的人。

“精品”一词可能与“小”同义,但这里不同:这一切都与室内设计有关。闪闪发光的灯欢迎您通过门廊进入富丽堂皇的门厅,映入眼帘的是巨大的拱形天花板和令人敬畏的爱德华式的石灰抹面,类似复杂的婚礼蛋糕糖霜。客人和非客人都可以在狂热的大厅和酒吧以及另外两间餐厅闲逛。

餐厅也插一脚

肖迪奇诺布(Shoreditch)的Nobu酒店:这家全球品牌餐厅的成功花了20年时间才打造出来,而其日益受欢迎的程度促使它建立了一系列的酒店。伦敦的Nobu酒店是继拉斯维加斯(Vegas),迈阿密(Miami),马里布(Malibu)和马尼拉(Manila)之后的第五间酒店,在首都最酷的地区完成了一个东西合璧的奢华避风港。现在,这种富有工业感的美学显然非常时尚,快乐的名人和潮流引领者都出现在Nobu Shoreditch。世界级酒店的世界级餐饮无疑是成功的秘诀。伊比沙岛Nobu在的第六家酒店也刚刚开业。

从精品到连锁

霍克斯顿酒店集团(The Hoxton Hotel Group):位于伦敦东区,伦敦的霍克斯顿酒店,于2006年由Pret-a-Manger公司的企业家Sinclair Beecham开启了工业时尚大门。设计灵感简单而实用,以此概念设计出酒店的卧室,每间套房均配有裸露的砖块、当代艺术品和凉爽的单色浴室。Hoxton是首家欢迎非酒店客人来大厅和公共空间的酒店,他们可以远离办公室而在舒适美丽的空间中工作。 Hoxton主要吸引了带着MacBooks的技术爱好者和创意者,成为专业人士进行网路和创作的社群中心。这种创新迅速普及,Hoxton企业迅速兴起。它现在在伦敦中部的霍尔本(Holborn)地区有另一个姊妹店,在巴黎和阿姆斯特丹也有更多的姊妹店。在纽约,洛杉矶,芝加哥和波特兰的池塘中,还有四个Hoxtons正在规划和建设阶段。谁知道下一站会在世界的哪个地方…

漂亮优雅的合作

伦敦曼德维尔酒店(The Mandeville Hotel, London):拥有142间客房之多,把它称为“精品”酒店可能不太适合。但不同于许多高级酒店,它有自己的美学。如果你愿意,可以称之为设计酒店。它一直是酒店升级和创新的先锋。他们不害怕摆脱标准的米色和灰色,而是发挥创意,将蒙娜丽莎复制品画上黄色和红色的唇膏和指甲,并将舒展的腊肠垫装饰在酒吧里舒适的沙发上。

他们是伦敦第一个设计绅士下午茶的人,在蓝色陶器上盛上男人味的菜肴,例如像牛排、三明治,罐子虾,约克郡布丁等。最近,该酒店与Maison Christain Lacroix合作,将整个五楼重新装修成法国里维埃拉(Riviera)。

曼德维尔使用来自Maison Christian Lacroix的Belles Rives布,重现法国里维埃拉的场景。属于法国社交名媛Francine Weisweiller的混沌的Santo Sospir别墅,呈现在不拘一格的墙上。

电梯在曼德维尔五楼一打开,迎面即袭来糖果条纹的走廊和彩虹色的坐垫,还有四间套房供您选择:午夜蓝(闷热的海军表面和闪亮的床单),珠宝盒(蓝色以及经典拉克鲁瓦设计的白色万花筒),经典拉克鲁瓦(一种简单而浪漫的黑白事物)以及异国花园(摩纳哥植物园的新鲜丛林感)。

找个机器人来做事

文华东方(Mandarin Oriental)在这场竞赛中领先,他们找到创新的方式脱颖而出。他们的拉斯维加斯(Las Vegas)酒店任命Pepper为人形机器人,担任酒店技术大使。这位最新的团队成员将主要驻点在23楼的天空大厅,欢迎客人,并透过吸引人而俏皮的娱乐来强化酒店服务。 Pepper不仅仅是一个大厅装置,而是一个完全融入酒店团队的同事。令人惊喜的是,身高四英尺(1.2米)的Pepper以其灵活的大眼睛和逼真的动作及手势,可以辨别出客人的性别,大概的年龄和心情。 Pepper以自然直觉的方式互动,透过检测脸部、身体和声音提示,来提供个人化的沟通。它可以提供特定问题的答案,指路,讲故事,跳舞,甚至摆姿势自拍。Pepper增加了一个全新的服务面向。在一个强调最新和最大的城市中,Pepper是世界娱乐之都的吸睛卖点。要和机器人互动,还是回到与人互动?

(编译:任莉莉)

(责任编辑:姜启明)

(文章来源:新三才首发编译)

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